Brand Strategy
Shaping brands for trust and growth
As a marketing director,
I build clear, future-ready strategies for brands entering competitive markets. Every plan starts with audience insight and ends with positioning that people can trust.
- U.S. rebrand, value & voice unified
- New name/domain, direct-sourcing position
How I execute,
I turn strategy into visuals and words that carry the message. Each piece is designed to be clear, on-brand, and ready to use across channels.
- Complex tech to plain language
- Landing pages, Marketing materials & merchandise
Content
& Design
Turning strategy into visuals that speak
Market
Communication
Details over hype, trust over noise
Outcomes & Trust
I connected businesses with the people who matter most. From preparing pitch decks for Simply Thalia and ChiByrd that highlighted ROI, to launching social media plans for UNISS USA and E-MT, my goal was to communicate with honesty and detail so investors and customers would take action.
As a Marketing Specialist at CMU Dining (Chartwells), I also planned campus campaigns and digital outreach that engaged students directly, giving me hands-on experience in consumer-facing marketing.
- social launch plans for credibility
- New name/domain, direct-sourcing position
- campus campaigns engaging students directly
A Bit About Me
I’m a marketer who bridges strategy and storytelling. With a background in both film and business, I know how to capture attention and turn ideas into messages that stick. I’ve worked on everything from building new brands in the U.S. market to creating investor decks, product launches, and social media strategies.
My strength is making brands feel real. Not just polished, but trustworthy. By choosing facts and details over exaggeration. Whether it’s designing a landing page, rebranding a product line, or preparing an expo pitch, I focus on impact and clarity.